Are you Fish, Wings, and Burgers—Or just FISH?
Rebel Fish knows that when you blow your knee out in a soccer game, you don’t want to go to a general doctor–you want to go to the orthopedic surgeon who specializes in knees. The guy that does nothing but knees; day in, day out, and has done it for 20 years. The guy that can point you to hundreds of successful surgeries–on knees.
The same is true in any business you might have, but _especially_ wedding photography.
A bride doesn’t want a photographer who “specializes” in parties, architecture, portraits, children, weddings, corporate, models, and animals. She wants a wedding pro. She wants the specialist who eats, breathes, and sleeps weddings.
What’s your branding look like?
Are you a specialist or a generalist?
Are you worried about turning work away? Statistics show that, by specializing, you will attract more business than you do by generalizing. Sure, you’ll scare the persnickety pet owner looking for that perfect portrait with her beloved beagle, but you’ll attract more than enough blushing brides to make up for the lost cash.
Trust Rebel Fish. Or, read the 22 Immutable Laws of Marketing. Either way, Rebel Fish don’t lie.
on December 10th, 2007 at 7:24 pm
Thanks a lot.
I guess I can’t add my new favorite tag line to the LaCour website:
Perfect Persnickety Pet Portraits…and more.
on December 16th, 2007 at 1:23 pm
yup, am doing this exactly already. don’t care about any other kind of photograhy anyway (babies - nooooo, architecture - how dead, corporate - yuck, …). weddings are THE place to be :-)))
on December 28th, 2007 at 12:41 pm
Very good tip! I will keep this in mind as I build my business :]
on April 18th, 2008 at 8:53 am
What about specializing in wedding photography and….food photography? That’s a horribly unappetizing shot of fried food. *Urp!*
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